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Content Is King, But Distribution Is Queen And She Wears The Pants
The title of this article is a direct quote from Jonathan Perelman of BuzzFeed and was featured in Ryan Skinner’s article, “Great Content Is Not Enough,” on the Forrester blog. The article features...
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Google SERP Analysis: Decision-Making For Inbound Marketers
Inbound marketing reminds us that there is no shortcut to market research, data-driven decision making and communicating correctly with prospects. Most importantly, it reminds us that the message to...
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Matt Cutts, Internet Man Of Mystery
Matt Cutts, the head of Google’s Webspam team, has been keeping webmasters of the world educated on Google’s best practices for search engine marketing since 2009. Through a series of YouTube videos...
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Alarming Facts CMOs Should Know About Banner Ads
With banner ads set to turn 20 years old next year, brands are still pouring billions of dollars into them. It’s long been known that banner blindness is pervasive, click-through rates are very poor...
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The Top 10 Content Distribution Platforms Go Head-To-Head
Creating high-quality branded content is very important, but when it comes to making sure your ad dollars are spent properly, understanding the best ways to get eyeballs on your content can be just as...
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Why Search Is Still Your Digital Bread And Butter
The trend of growing a company’s digital spend is quite delightful. Digital marketing professionals certainly enjoy the market’s following of our lead – not to mention consumer trends – and growing...
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How to Build a Perfect Content Distribution Strategy
If content lives on the Internet but no one sees it, does it really exist? Aside from philosophical musings, the truth is that without distribution even the most creative, innovative, and...
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Native Ads Don’t Need to Be Relevant to Work
Banners suck! You’ve heard that one before. Well, nothing could be closer to the truth – for consumers and marketers alike. They don’t look good, they’re annoying, nobody clicks on them — and of...
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5 Recent Google AdWords Updates Your eCommerce Team Needs to Know
As everyone’s favorite 80’s teen hero Ferris Bueller once said “Life moves pretty fast,” and Ferris never ran an eCommerce campaign on Google AdWords! The Google AdWords platform is updated on a...
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Making Long Tail Keywords Work For You
In a perfect world, soaring to the top of the search result rankings on the most competitive, relevant keywords would be as easy as a Sunday stroll on the beach. Unfortunately for you, and the...
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Owned, Earned and Paid Media Should Integrate, Not Seperate
The owned, earned, paid media approach to content marketing has gained momentum, in part, because the number of channels and amount of content are increasing. As consumers, our attention splinters as...
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Why Your Marketing Content Needs More Relevance
You haven’t landed on this article by accident. Maybe the headline caught your attention, someone shared the link with you, or you’ve liked our previous posts. Something inspired you to click-through...
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Business Owners Impacted By New Google Local Pack
Recently, Google made some big changes in their local business listing results. These changes may have a dramatic impact on the number of new customers your company gets from your Google visibility. At...
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Chasing Clicks Until We’re Numb Doesn’t Do Us Any Good
I just attended the world’s biggest digital marketing trade fair, dmexco, here in Cologne, Germany. While I was strolling through the exhibition stands I was promised accurate measurement, intelligent...
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The Complete Guide to the Advantages and Disadvantages of Paid Advertising
In today’s competitive advertising market, it is important to keep up with the trends and reach maximum number of potential customers with equal ease. Two of the most popular kind of advertisements...
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Google Starting to Remove PPC Ads from Right Side on Desktop and Tablet SERPs
Over the weekend, breaking news hit the digital marketing world as rumors came to fruition that Google has rolled out a significant change, which drops ads from the right side of a search engine...
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Google Adwords Quality Score Metrics Change Again: How to Keep Scoring
For truly effective Google AdWords Pay-Per-Click (PPC) campaigns, digital marketing agencies need to educate themselves about all the various optimization techniques, and, more importantly, remain...
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Adwords Optimization – The Ultimate Guide
If you’ve ever run a Google adwords campaign, you’ll think that it’s either the best form of advertising money can buy or it’s the biggest waste of money you’ve ever spent. Depending on who you speak...
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When A SEO-Focused Marketing Strategy Is A Good Idea – and When It’s Not
You may have heard that, without SEO, your business is not going to survive the ever-growing, ever-competitive Web. According to a 2016 HubSpot report, 57% of B2B marketers says that SEO is way more...
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How can Dentists Stay on Top during Rapid Changes in SEO?
Keeping the dental practice floating high on the search engine platform has become one of the key objectives for modern, smart dentists. This enables them to highlight their existence before people who...
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